Zhe Xiang Awards Mercedes-Benz, then BMW car award, with the “Third Shanghai Shopping Festival” kicked off soon, the reporter was informed that many businessmen in Shanghai have started gearing up, brewing a new round of promotions. According to the Shanghai Commercial Information Center recently released a statistics show that last year the second half of Shanghai, unveiling the retail sector suffered due to an unprecedented “extraordinary period”, all kinds of generous promotions indeed Shanghai Commercial injected a shot in the arm, However, this number of retailers have entered a “do not promote the performance decline,” the vicious circle.

The first half of this year, department stores and shopping malls to keep selling steadily, an increase of respectively 1.1% and 8.8%. However, according to the city of Shanghai Commercial Information Center more than 70 department store industry statistics show that department store industry promotional activities to deepen dependency. The impact of financial crisis on the department store in October 2008 the most obvious, from the previous growth trend to a sharp fall in sales in department stores after the end of a very competitive, all businesses get off the purchase discount coupons to a climax. First half of 2009, promotion of the wind blowing more intense. In addition to New Year’s Day, Spring Festival, “51″ regular promotions, the Valentine’s Day, International Women’s Day or Mother’s Day, Dragon Boat Festival are especially of concern in some commercial buildings and even start with “83″ Men’s Day article, no Setsuzo large section of the intensity never seen before. Data show that, using a variety of holiday promotions to the mall to carry out the direct effect of sales is large, engaged in marketing, sales will increase 30% -50%, in part performance of large-scale activities or even doubled. However, if not to engage in promotional activities, then the present decline in performance, such as promotional activities less in March, about 66% of the department store business year on year fall, of which about 43% of the business dropped by more than 10%. Consumers also formed a special consumer psychology: There are activities focused on consumption, and no activity Wujin pocket.

Other major commercial activities also show a cold with warm momentum of development.

A group of emerging community-based shopping mall, with Yetai new facilities, full-service a good advantage, must identify household consumption, family consumption, demand, sales growth significantly.

Chain stores Yetai, only the first half of the standard supermarket sales growth of 3.4% over last year, large-scale comprehensive supermarkets, convenience stores fell 1.4% and 16.4%. Yetai targeted at white-collar workers to facilitate the consumer, the financial crisis, a number of convenience store manager exclaim a number of white-collar workers had a meal with purchase of 15 yuan, and now changed to 8 yuan to buy a meal with a.

Professional store sales in the first half compared with an average increase of 2.0% over the same period last year, there were greater differences between industries. Among them, clothing textiles class, pharmaceutical sales to grow, respectively 23.1% and 11.7%; Watch Glasses category, food, home appliance sales and previous year; sports health classes, gold and silver jewelry, household building materials class than that a year earlier, sales dropped 10%. Overall, sales of daily necessities better than non-essentials, low-priced goods are selling better than high-priced goods, the sale of affordable specialty store business is better than high-end positioning of the store.

View from the restaurant business, Chinese food in the first half sales increase of 5.8% over last year, hotels restaurants, other restaurants were down 3.8% and 5.8%. Food and beverage industry both opportunities and challenges, homemade flavor, moderate-priced restaurant meals consumption on the rise; tourism, exhibition and other related industries slowed down significantly, leading to this part of the catering a large number of lower consumer demand.

Compared with the physical Yetai, various non-store Yetai with more affordable prices and increasingly sophisticated payment system and distribution system in the current economic situation, gone against the tide bloom. First half of 2009, net purchases, TV shopping Yetai these two non-store sales in the consumer market, growth in Shanghai has reached 70%.