Let us first look at our watches and clocks cluster development process, watch the development of industrial clusters of clues appear in the early 80s of last century, along with the process of quartz clocks and watches and clocks, production and processing base in the transfer to Asia trends in the Pearl River Delta region in the adjacent Hong Kong, Special Administrative Region exclusive open-door policy, has the advantage of cheap labor resources, to hold Hong Kong, Taiwan and other places watch industry shift to processing trade and OEM OEM featuring the rapid development of industrial clusters together, which especially in Shenzhen and Zhangzhou represented: Today, Shenzhen has become the world’s most band watch manufacturing base, accounting for the global watch market, four into production, while the Zhangzhou has become the country’s largest quartz clock, quartz movement production base and export base, which, watch accessories for more than 70% global market share, quartz wall clock about 20% of the world’s total share of production of quartz movement for more than 50% of the world’s total.
In the booming Pearl River Delta region up to watch the processing industry, trade and OEM industrial clusters featuring foundry, rapidly growing strength of China’s watch industry, the development of China’s watch industry has made outstanding contribution, however, the end of 2008, the global financial crisis, export orders due to the reduction in number of enterprises the verge of bankruptcy, once vibrant industry clusters generally suffered heavy losses.
“industry cluster” the founder of the theory Mike • Porter in “Competitive Advantage of Nations,” pointed out that the geographical concentration of industry, industry, competitive advantage can have widespread and positive impact, in general, , when after the formation of industrial clusters will be able to through a variety of ways, such as lower cost, stimulate innovation, improve efficiency, increase competition and enhance the competitiveness of the entire region, and form a cluster competitiveness. This new competitiveness clusters and clusters of non-foreign enterprises can not have. China Watch Network will report to you that, other things being equal conditions, the clusters are more clustered than the non-competitive. Why is such an original means lower costs, greater competitiveness and risk-resisting ability of the industrial development model, but not in this round of turmoil in the play to their own advantage? We compared a number of successful industrial clusters abroad and found that the distribution of clocks in the Pearl River Delta in the vicinity of industrial clusters, there are some structural problems.
First, the vast majority of the value chain at the low end of poor risks. For a long time, my watch industry has been subject to the foreign sales channels, price, lack of the right to speak, to watch, for example, watch production in China in recent years accounting for more than 70% of world output, but the most downstream in the industrial chain, the profit, but share of global Watch for 10%. China watches network coverage for your ex-factory price of electronic form only 1 yuan, quartz watches, only 10 yuan, mechanical watches no more than 50, the clock products the average export unit price of about 2 U.S. dollars, while Hong Kong, Japan, Switzerland, 5 U.S. dollars, respectively , 8 dollars and 200 U.S. dollars. By the financial crisis, getting lower and lower the profits of export enterprises, enterprise risk-averse through the price means the possibility of close to zero.
Second, the abnormal development of the industrial chain within the cluster. Watch Industry Cluster in China is still mainly engaged in processing trade and OEM, such a typical “two out” trade structure determines the enterprise survival depends entirely on the external environment, raw materials, market fluctuations and changes in orders directly determine the survival of enterprises on the clock finished terms of product cost of raw materials accounts for about 60% to 70%, labor cost is about 15% to 20% mechanical watches in recent years, re-warming, the Swiss movement valuable commodity, and prices rose, while the financial crisis, the sharp drop in orders from overseas , demand reduction and a direct result of rising costs are located in the Pearl River Delta area heavily dependent on overseas markets and processing enterprises went bankrupt.
Third, the cluster collaboration within the enterprise competition is greater than. Malformations within the industry chain industry cluster directly led to the homogenization of the internal business of serious, most of the industrial cluster only in the industrial chain of one or two big areas, rather than the entire chain from procurement to sales of convergence is good, virtually no collaboration and division of labor, low-cost as the only competitive advantage the resulting dilution of profits, a large number of enterprises in the meager profits or even losses, the edge, companies simply can not afford large-scale brand and technology development.